While the advertising for many skincare products makes you aware of flaws you didn't know you had, Patricia Wexler M.D. Dermatology Damage Reversal Lip Treatment with MMPi shows you what was actually wrong with your lip area once you use it by returning your lips to the youthful shape and plumpness you gradually lost over the years - within minutes. The light and soothing cream comes in a click pen and can be applied before lipstick - just make sure to give it a few minutes to sink in, or if you are really in a rush, you can massage it in. This includes applying it outside the lip line, especially on the corners. This step really helps overall tone - your lips might not give away your age, but the lines around your mouth will. The corners of your lips will turn up, your lips will be defined and full, and the lines that everyone has on their lips will disappear. You can apply it as many times a day as you wish, although like with any moisturizer, if you apply it too often your skin becomes dependant on it and your lips will become drier, just creating a vicious circle. I find that the product runs out suddenly, and there is no way to tell how fast you are going through it, which is a downside. Also, 2.5ml isn't much product to start with. But on the whole, it is a great product that is an indispensable part of my beauty routine.