I am someone who is really into oral hygeine. I go to the dentist at least twice a year and I brush my teeth at least twice a day. I want to keep my teeth looking the best I can. However, I do drink a lot of tea and drink maybe three cups of coffee each week. Both of these beverages can leave harsh stains on your teeth. That is why I purchased Plus White Toothpaste. It does the same thing the basic brands of toothpaste does such as fights cavaties and removes plaque to control tartar but it also has a double action stain removing formula that is made specifically to remove Tea, Coffee, Wine and Tobacco stains from your teeth which is something many of the basic brands are not able to do. Plus White is more expensive than the basic brand but it is worth the price for whiter teeth. The only thing I don't like about the Mint Gel toothpaste is that it does not give you that tingling fresh breath feeling that I like for toothpaste to give me. However I do feel like it does the main job it states it does which is removing harsh stains.