Every woman knows if they've ever worn a swim suit, how your skin can get irritated from shaving and such. well even though I am not a binki wearer or swim, I still can use a bit of relief from chaffing from all this heat, walking and moving around I do on my job. I'm a sales /service rep and wear a hot uniform and I'm outside in the heat all day and constantly on the move. So when I found this gel to sooth my skin it was a big life saver! It glides on your skin smoothly and dissapears without any white powdery residue and feels great. It's designed for womans intimate areas and is non-greasy, fragrance free, and will not irritate your skin. It also won't transfer and stain your clothing in case you all were wondering. Also when they say it helps in one application, they mean it. It's very soothing and if you have irratation and chafing, give it a try. I garuntee your skin will thank you!