Proactive is a very well known product used by many famous people such as jessica simpson and p.diddy. Because of the fact that these people are doing these commercials and advertisements, we tend to want to use or purchase the product. It's not after you try the product for yourself that you will clearly realize if these are just fads or facts. I tried proactive 3 times in my lifetime and I gave up because I said 3 strikes, you're out. I even tried the sensitive one that they have. Neither one made my face clear up as they described so I am not happy at all with these proactive advertisements at all because it's very misleading. Proactive is probably good for some people but not for all. This should be specified and clearly projected and they should not use celebrities to advertise for the simple fact that people want to be like them thinking proactive is going to make their face clear like theirs, when in fact, their faces are full of make-up products and full of acne underneath.