My regular loose powder puff (it came along with the loose powder that I usually use) came in very fragile. After I used it for about a month it would ruin. I was very disappointed at this. So in my desperation I seek for its replacement. I used several brands but none of them satisfied me. When I saw this product, Oriflame Professional Powder Puff, on Oriflame catalog, I was very interested in it. So I immediately ordered this to my Oriflame representative. Turns out that this powder puff is very soft, in fact it's made from very softer material than my old one (the one that it was easily ruined). Its size matches my loose powder box, so it goes smoothly inside the box; it's about 65mm, or 6.5cm in diameter and 10mm or 1cm in its depth. The strap holder is strong too (unlike any other brands' that would cut off easily). This puff really helps me in applying my loose powder evenly, and so soft that I adore every touch of it on my face. For me, it really creates a perfect finish on my face. Yes, I adore it! It's a great product!