The salon I work at always gets trial size samples when a new product is launched. As a colorist, I'm usually not a huge fan of pureology conditioners because they are not moisturizing enough for chemically treated hair. They have finally figured out the right formula though because this product is packed with rich ingredients such as soymilk and biotin. My own hair is double processed blonde and needs a heavy conditioner in order to look healthy, and this product did exactly that. I did notice that for maximum benefits it needs to stay on for atleast 10 minutes, but I have nothing bad to say about this masque. It even smells great, and in no way did it way down my hair or make it feel greasy.Chamomile and olive oil are the other key ingredients. This is a perfect at home masque for people with dry hair, damaged, and coarse hair. It would also be good for normal hair that is looking for a once weekly masque to preserve the health of the hair. Remember that a little goes a long way, so a quarter sized amount should be plenty for most hair hair types.