Purex Laundry Detergent now comes in a new Ultra Concentrate formula that is twice the concentrated power of regular detergent. I am hesitant whenever a company does away with its normal cleaning formula all together and comes up with a new one in concentrated form that costs the same amount. The new Purex formula though came with a couple added benefits.
The Purex Ultra Concentrate Laundry Detergent in Sherry Blossoms and Vanilla is a Natural Formula, made from 100% natural cleaning ingredients. None of the original formulas were made this way. Two other environmental advantages are the biodegradablge formula and less packaging.
The new formula comes in a fifty ounce size that is enough for thirty two loads, this is comparable to the twenty load original formula. I did all regular size loads and only got twenty six loads of laundry out of the bottle, which leaves me to wonder what happened to the formula for the other six loads. As for the effectiveness of the soap, even though I knew it was concentrated, after doing a couple really heavily soiled loads I had to rewash them because the dirt did not get broken up. The second wash did the job.
Overall the concentrated formula works almost the same as the regular formula, heavily soiled clothing will need more than the amount specified for a large load though.