I fell in love with these towels one year ago. I saw them one random day I was shopping at T J MAXX and fell in love with the generous size ans colors and thickness.Of course you can get cheaper towels at your neighborhood box store, but if you want a towel that will be durable, keep it's color and feel luxurious, this is your towel! The reguler average price of these as was listed on the tag would have been $14.99. At T J MAXX they were selling for $7.99 everyday. These came in delicious colors of vibrant red, cocoa, turquoise, and a lemony yellow. It is the only towel I will buy from now on. I have had these for over a year now and could not be happier. Its like having a spa in your very own bathroom. These are a generous size of 30 x 54.