Approximately four years ago, I bought this model ARC-703 Aroma rice cooker from Sears. My husband and I eat a lot of rice (two or three times a week) because we both spent time in Asian countries when we were in the Navy. I was in Japan. He was in Vietnam, Thailand, and Japan. So we have a taste for such food.
Before I bought this cooker, I used a pan and had a horrible time making sure the rice cooked right. I like the sticky rice that is popular in Japan. Also, when I tried the minute rice you find in the stores, I didn't like the taste or the flavor. So when I saw this small rice cooker, I bought it right away.
There is one problem with the cooker. On the top of the glass lid there is a hole that spits, while the rice is cooking. But other than that small problem, I LOVE this cooker. It makes the rice exactly how I like it. Also, it takes 30 to 45 minutes depending on the rice. I use Jasmine rice mostly. I don't have to worry about it, while I cook my sauces. I have a few special Americanized Thai, Korean, Chinese, or Japanese dishes that we like.
Just a note. If you haven't tried Jasmine rice, it has a nutty flavor that makes everything taste good. It is a far better texture and taste than the white rice we see in the States.
Anyway, it has been a long time since I bought this cooker. I found that this model has been discontinued. ARC-730 looks like a similar model with a few upgrades. But, if you eat a lot of rice, I suggest that you look at Aroma for a good rice cooker. They have models that can cook up to ten cups of rice for the bigger family. For us we only need the small cooker.
Also, the pot is easy to wash just like the commercials say. My rice sticks to the pot so I put it under water and let it sit for a few minutes before I try to wash the pot. And the rice cooker lasts for a long time. I have had this one for about four years and it is still doing the job. This is a good product.