I purchased Rinso bleach and it is just as good as the more exspensive brands. It is a reliable product. I decided to give it a try after finding out that the dishwashing liquid was so good. This is also made by the company that has been around since 1910. I have the ninety six ounce container. It is a great value when you look at the amount for the price. I was pleased with the results from using this product. When you take into consideration what a small amount that you use each time, It does make it even a better value. It can be diluted and used for cleaning, disinfecting as well as laundry. I do like a multipurpose cleaning product. There are germs and bacteria that need the powerful cleaning agents of bleach. This product also helps restore tubs to their brightest whites. It does prevent hardwater buildup and rings. It is excellent in preventing the spread of virus's, such as flu bugs. I do consider it very useful in my in depth cleaning process. It also removes many odors.