I bought the 50 foot rubber Craftsman hose for full price at Sears three years ago. I have to say I have been very pleased with the quality and durability of this hose.
This is the first hose I have purchased that will not kink like the vinyl hoses. That is the beauty of owning a rubber hose! It is made of 100% rubber(no filler like a few other hoses we have purchased) and the hose itself is a hexagon shape. It is a simple black color and really smooth to the touch. It will not hurt your hand or rub it raw when you wind the hose back up.
The hose stays flexible up to a temperature of - 25 degrees. It is also capable of handling water up to a temperature of 160 degrees. I actually leave the hose out all winter and have never had so much as a leak or tear in it.
The hose has a crush resistant brass coupler which has never leaked.
My only complaint about this hose is the length. It is available in a 100 foot model which would be more suitable for my needs.