These bras are awesome. They create uplift and have excellent shaping. They are extremely comfortable if one is the kind of girl who likes her bras to FEEL supportive, like they won't wimp out. This brand also lasts forever, I've had one of their bras that, even worn four times or more a week, has lasted since 2005 without significant wear and tear. (And I am not one who takes extremely good care of her bras, either. I'm a washing machine, drying machine kind of girl.) There are a variety of colors and designs, all of which are supportive and attractive. The only downside to this brand I've yet found has been that in some of the more attractive bras, they have somewhat limited sizes, or at times it seems the more extreme sizes (example: 34 DD) sell out so quickly that one might be smart to call ahead to get things reserved.