I really like this blush! It looks natural on me. I loaded my MAC 129SH (A short handled blush brush) with powder then applied it. I didn't put any moisturizer on beforehand. I don't wear foundation because I have acne-prone, and I can never find one that doesn't cause breakouts. Happy to report that the blush was so easy to apply. Oftentimes, I will try a blush and when I first put it on, I will get this bright streak of color and I will have to blend and blend either with my brush or even my hand. This Cheek Color in the color, Rush, wasn't like that at all. It went on smoothly right from the beginning. It is a pinky-peach (Leaning more toward pink) with subtle shimmer. I think it is so gorgeous. I am very fair-skinned. The blush comes in 3 other colors which is why I didn't rate the "selection" much higher. The other colors are Rhodesia, Aztec and Horizon. It retails on their site for $26.00. I received this as well as a lipstick gratis from Raw Natural Beauty by being one of the first to "retweet" a message of theirs on Twitter.
Note - I rated Oil-Free/Fragrance 5/5 because it is fragrance-free. There is actually oil in this product in the following forms: sesame seed oil, safflower seed oil and sunflower seed oil. Just wanted to clarify that a bit.