My hubby's teeth are not in good condition, I must say. He is not a smoker now, but he once was, though not a heavy smoker. As a result, his teeth are no longer white, some stain from his past smoking habit are still there. He has never tried any teeth whitening products so far, and I know, it would be quite expensive for those teeth whitening products. When I found this product on the Oriflame catalog, however, I thought that it might be helpful for him. Besides, it is not so expensive because it is only a tooth paste with active whitening formula. The name of the product is Optifresh Fresh Mint Multiaction Whitening Formula, made by Oriflame. Optifresh from Oriflame actually comes in two variants: one is regular, and this one contains whitening formula. Some tooth paste may contain this kind of whitening formula as well, but I don't know why, I believe in this product more than any brands. One more thing, active seaweed extract is in this product, and honestly, this is the first time I know of a tooth paste product using seaweed extract. The content is only about 75 ml and for us this is enough for less than a month of use. With that price I should say that for a tooth paste, this is expensive, but for a whitening product, this is way cheaper. The fresh mint taste is not really that strong (too bad since I love the feel of mint in my mouth, actually). And what about the whitening action? Is it really useful for whitening the teeth? I must say that it works, though not like I expected. My hubby's teeth are slightly whiter than before, but not so obvious if we don't look at them closely. Well, at least this works. When I asked my hubby whether he wanted to buy this again, he said okay. So I guess I will have to order it again soon since ours will run out soon.