Urban Decay eyeshadows have garnered a reputation for high color payoff and smooth application. Sellout is one of the first eyeshadows I've purchased from them, and I'd have to agree with the hype. This glitter-less shadow is easy to apply and leaves a light, pinkish beige frost on my eyelids. (Urban Decay describes Sellout as a pink champagne shimmer.) This shade works well as a highlighter if you have medium to medium-light complexion, and it blends well with a variety of colors. If you haven't tried Urban Decay before and are more accustomed to muted colors, be aware that even though the hue isn't anything crazy, the shimmer is noticeable. The packaging is plastic and resembles a subway token, and I've no problems with it.