I have tried all the brands of fabric softener out there and I have decided that the Snuggle brand product is the best on the market today. This includes effectiveness, price and overall value because it is a great fabric softener and no static cling at all.
I purchased a 32 ounce plastic bottle of Snuggle Exhilarations fabric softener at my local Wal-mart store. This is Snuggle's new line of 3x more concentrated fabric softener, as compared to Snuggle's regular brand of the non-concentrate regular fabric softener. I bought the peach blossom and sunshine swirl scent due to the sample I was given in the store. The fragrance is a clean, mildly peachy and citrus smell, the bottle says it will soften 32 loads and the cap measures one ounce for each load of laundry. There are several new scents to choose from and I intend to try them all. Snuggle has a winner with the "Exhilarations" line, and should be far more popular than the regular Snuggle. You must try this product, I am glad I did!