Over the past few years, I started noticing a condition which I have had for all of my life, the dreaded dry skin. Particularly annoyinging in winter, this condition would cause my skin to become dry, scaly, itchy, irritated, and just plain yucky. Having used conventional soaps for years, I needed to try something else. I was showering at my in-laws one night, and there was the choice of either the detergent-laden Zest, or the moisturizing body soap. I tried it this one time, and was addicted immediately. My skin went from dry and crusty to moist, elastic, comfortable, non-burning, and non-itching. I would recommend this product for anyone, however, I would call it a must have for any dealing with itchy or sensitive skin. Even though this product is primarily marketed to ladies, I take no shame in using it. I give it a 5 star rating!