Before purchasing this TV last year, I research every imaginable combination of HDTV options. I concluded, for the money the Sony SXRD line using the LCoS technology was my best option. I didn't need a thin flat panel, so a rear projection unit was an acceptable option. This TV is full 1080p compatible which will be great for that future HD DVD player, but I learned the characteristic that separates a great HDTV and an average one is who standard definition content looks. SD content on this TV is better than my previous 32" TV.
Here is what I wish were different: Closed Caption on mute -- old TV had this and I really miss it. Cannot see PC input in PIP window.
These are two very small items on a really good TV.
Update On Mar 02, 2008: After about 18 months, the picture developed this green tint that ruined the picture quality. This all happened over night. Thankfully, the set was still under warranty and it was a quick and painless repair. I have since learned due to a settlement, Sony has extended the warranty of these sets by another year or so. No I wasn't pleased to have gone through this problem, but Sony did a good job making it right! I would buy again. Unless you want a flat panel you can mount on your wall, can't get a better deal.