I have been a huge Sony fan for many years when it comes to the Sony brand. I can remember way back to the days of black and white televisions just how special of a product Sony made. They were huge when it came to making a product where the reliability was way off the charts and still today I trust their quality way beyond some of the other makes which usually turn out to be cheaper in price.
I have tested this Sony 40 inch HD 1080P television in various stores every time I could get my hands on it. Always seems to me to be the best picture of the bunch that the stores sell at this price level. Sony's can be on the pricey side of life but I am willing to bet that they will last longer. When you have this product in front of you it speaks in volumes of the quality that is built into these. You know as you lift it up and completely look it over that this is not some piece of junk that someone slapped together. The audio was pretty darn good as well.
I also recently was able to get a look at some of the ones with the newer 120hz motion flow feature. That series is more costly than the one in this current review but please read my write up on the new Bravia W-SERIES. You will find it will be well worth your time.