A zinc oxide based diaper rash cream I discovered this when my boy was a little guy and have recently discovered it is also very useful for adults with an incontinence problem. I have a family member that is right in that category she has a very tough time keeping from having a rash just from a constant dampness. When I heard her discussing it with her husband I suggested she at the least try it and see if it helps. She tried the Equate Creamy Diaper Rash Relief and it helped immediately, she has told me some of the places she thought were permanent had started getting back to normal after just a few days use. I guess you can learn a lot from a baby if you pay attention. We have now come to where we keep this " IN STOCK " so to speak now, it's been a few years for us but we still know where to find it. So if anyone else has this problem, maybe this could help you too. I am just sad for her that it took me so long to even think about this product.