The tanning lotion works really well if you already have a tan. However, if you're pretty pale it is harder to make it look even. Just like a lot of self tanners it can get streaky if you don't apply it extremely evenly. Putting all the aside I have gotten hundreds of comments like "Wow you look tan!" I've been asked if I went to a tanning booth, which was my goal considering I live in Minnesota and during the winter there's no way anyone's tan is natural. I found that if you apply it right after the shower, while your still damp it goes on easier and more evenly. I've also mixed it with regular unscented lotion so it's less dramatic. I've used many self-tanners and so far this is the winner by far.