I love that I don't have to go to a salon to buy this. It's available at supermarkets, drug stores, discount stores, etc. It's a bit pricey for shampoo, but it's worth it. If you are like me, and you don't wash your hair every day, it lasts quite a while. Even though this shampoo is sulfate-free, it has a rich, luxurious lather. (If you've ever tried sulfate-free products, you know they just don't create suds. However, this product lathers as well as any regular shampoo). It smells wonderful, makes my hair soft and shiny, and it's 100% vegan. The product also claims to make your color last longer, but since there's no sun protection in it, I'm not sure I believe that. I use the volumizing formula, but the shampoo (and conditioner) is also available in a moisturizing formula and a smoothing formula. I believe there are a few EverPure styling products, but I haven't tried them yet.