I was looking for a sunless tanning lotion that I would not have to make a commitment to in effort to keep a tanned appearance. I tried this product and saw a "tint" in my skin color within a few hours. I applied the lotion every evening for a week and was pleased with the subtle results. I waited a few days before applying more lotion and I was again pleased to see that my tanned appearance faded away without blotching or streaking.
Aveeno Active Naturals Continuous Radiance Moisturizing Lotion is a soy based product and stands behind its word. It's advertisement states that it is dermatologist recommended.
I have had a few bad experiences with sunless tanning in the past. I have a medium skin tone, so I look for a "healthy glow", not an orange appearance. Aveeno gave me the look that I was wanting. I was very pleased with this product.