Whenever it gets close to perm time for me my hair is VERY hard to tame. I kept seeing the commercial for Sunsilk saying that it helps with stubborn waves and kinks, so I figure it couldn't hurt to try it out for such a reasonable price and boy am I glad I did, because of this product I can now go even longer without having to put harsh chemicals in my hair so often, which helps with the health of my hair. When I see that my hair is trying to kink up I pull out my Sunsilk 24/7 and it tames it right away. The REALLY cool part is that a little goes a long way so you don't have to use much to get the job done. Another plus about this product is the fragrance. The only negative that I HAVE for this product is the fact that is contains mineral oil and petrolatum, which is two ingredients I try to avoid as much as possible.