Aim brand toothpaste boasts its multi-benefit formulas promising to clean, freshen and protect teeth. It also whitens and has baking soda. The one my family uses is the fresh mint gel.
Overall I'm very satisfied with the product. It tastes great so I think children would like it also. It really does freshen breath and whiten teeth, as opposed to other brands that promise this and don't deliver like Close Up.
Its a 6 ounce tube giving you the anticavity flouride you need to maintain strong, healthy, perfect teeth that you don't have to be embarassed about when smiling. Show of your choppers if you're using Aim, 'cuz you'll make your friends jealous!
So if you're looking to prevent dental decay, look no further than Aim!
Update On Sep 04, 2009: Active Ingredient: Sodium flouride (.24%)
Inactive Ingredients: sorbitol, water, hydrated silica, PEG-32, sodium lauryl sulfate, SD alcohol 38-B, flavor, sodium bicarbonate, cellulouse gum, sodium saccharin, blue 1, yellow 10