My grandmother spent nearly $100 purchasing this pillow for me while she was on vacation one year. I don't remember what store she got it in, but now I think you can purchase tempur pedic pillows in quite a few stores and they are cheaper, but this was when they first came out with them.
She knew that I was very picky about my pillows and often woke up with a stiff neck from not having the proper neck support from the pillow I currently had. So, when she brought this pillow home to me, I was anxious to try it out.
At first, I wasn't too sure I liked it. It seemed a little flat to me and my first inclination was to bunch it up so that I could get a little more neck height, but after a while, I began to really enjoy the way it would contour itself to the shape of my neck and now it is the only pillow I will use.