This is a pretty nice pillow for what it costs. I bought this one to replace my other "good pillow" that I left at the hospital. I got over it pretty fast when this pillow came into my life. Its thick and bouncy. Not too firm. Not so soft it flattens over time either. It is great for propping you up for reading or tv when partnered with another support pillow and great to use alone for sleeping. (I used to sleep with 2 flattish pillows)
My only complaint is that it props my head up just a little too high when sleeping on my stomach. When I'm on my side or back, its perfect.