I had the pleasure of using this the other day. It has a pleasant perfumey smell. It doesn't smell distinctly fruity to me, but is more on the warm, sweet floral side. The notes of this are interesting and are as follows: cinnamon, sugared quince, myrtle leaves and cognac. I think that combination is unique and multi-layered. I mean, who knew that the above notes mixed together smelled like a moonflower. To be honest, I've never smelled one. I wikipedia-ed this flower to see if it was indeed a real flower. It's an umbrella term for the following species of night-blooming white flowers: Datura, Ipomoea and Mentzelia.
This is not a bad lotion. It smells great. It has a thick consistency which I prefer to the thinner, runnier ones. It didn't stay tacky on my skin for long after applying (A plus). Due to its' heavier feel, I thought after it dried, my skin would feel super hydrated. I found that my skin only felt a little softer and a bit smoother. Moonflower has gold shimmer in it. I am not a huge fan of shimmer for the body.
I got this sample free from a friend of mine. I doubt I would buy this in a full size bottle. I liked how it smelled, but wasn't impressed with much else. A 9.25 fl. oz. size retails for $26.00. Their products are sold at specialty stores allover North America. They are also sold on their website.