Are you kidding me? When my friend was in a frantic rush to find a "simple gold men's wedding band" he nearly cried when I told him to go to .....KMART!?!?!
Believe it or not, David was the third person I steered toward KMART with each person wanting a no frills band to get the ceremony rolling toward the reception.
KMART has a wide selection of quality jewelry and more often than not they seem to have HUGE sales on items (quite often up to 70% off). In this last instance, David got his manly band for $19 after a 60% sale AND a newsprint coupon offering an additional $25 off his entire purchase.
Don't get me wrong, you get what you pay for, but most of us consumers like a fair deal, and this is certainly a place where a guy can find a manly, yet simple wedding band, without paying too much for it.