The scent of Tide baking soda pure essentials literally make me say "mmm" . The white lilac is refreshing, yet soft, and doesn't cause my skin to itch - as a lot of laundry detergents do.
I love the packaging, very simple - white - clean!
I love the fact that I am able to place it on a shelf and use the nozzle and the cup to pour the detergent into the laundry, without this, I would never know how much detergent that I should be putting in! it has baking soda, a nice natural ingredient that makes me feel better about using products that aren't natural.
I use it for whites, colors and darks - and I haven't experienced any fading, and the clothes always come out smelling wonderful, and clean - and maintaining that smell while they are in dressers and closets. After discovering this product I don't anticipate that I will go back to other brands that I have used!