This shampoo became a favorite when it was given with the conditioner as a christmas gift last year. Since than, it has been the only shampoo that I have used. I straighten my hair, a lot - and I need all of the moisture that I can get. The shampoo works best when I have used it in tandem with the conditioner, and the smell was an acquired smell, but the shampoo works so well that I have gotten past the awkward smell.
It also comes in a convenient pump top bottle, the other bottle can be quite difficult to maneuver in a soapy shower, trying to squeeze out all of the excessive shampoo.
The price is good, because you have to use less shampoo than others, and it lathers to such a lush intense head-filling lather that rivals most shampoos.
After using the product I have had an easier time straightening my hair, and have had less of those frizzy days.