Tipping Point is a magic moment when any idea, message, and any product share as a virus of any desease.
this book tell us about how can any product became unpopular or it's popularity is down. In this book, Malcolm Gladwell tell us about his report and describe it clearly. Of course Gladwell told about a kind of magic, which I call Tipping Point. This book will let you to CHANGE your mind, and also give you many kind of inpiration and ideas to share and marketing your products.
Gladwell let us to know types of human's charactheristics naturally. So that we can easily to interact to other people and let them became friendly to us.
So, if you are marketter, I suggest you to read this book (a book which can change your mind like a kind of magic)