This little board book served multiple purposes in our household for YEARS. It was one of the books I always kept in the diaper bag for "emergencies." Like when my son had been waiting 3 HOURS to see his pediatric doctor and we had exausted everything in the waiting room and played with the glove balloon until he became bored with it too. That is when I'd wip out the trusty "toad makes a road book." Good for at least 30 minutes of unscreaming entertainment! The book is only 10 pages long but I would first read it as a story (nice and slow) allowing him plenty of time to study the silly pictures and look behind the flaps. Then, as in all Usborne books, we would search each page for the cute little yellow ducky that was hiding. I can't tell you how many times this book saved my sanity. And it held up GREAT. It hardly looks used even after 3-4 years in my diaper bag.