I have always like TRESemme Shampoo and Conditioner. They smell great and keep my hair looking great. Natural shampoos and conditioners are always better for your hair. This shampoo is sulfate free and as natural as it can get and still get the job done. The commercials advertise that hair will be ten times stronger after just one use and I didn not believe it at first. I am still not completely sure if it did this when I used it. However, I did notice my hair looked healthier. It was shinier and softer as well. It also smelled great. The scent didn't last as long as I would have hoped but I think that is because it is more natural then the other shampoos so the frgrance is not as strong. My hair is staying very soft. Normally the softness will wear off after a day but my hair remained as soft as it was when i first washed it. And that was after blow drying it and then flat ironing it. The shampoo doesn't feel waxy at all and neither does the conditioner. Some conditioners leave a waxy residue in my hair. This shampoo and conditioner did not do this.