I had bought products by the Barbasol company before for shaving and I don't remember being too happy with them. My past experience remembered much less than a friction free shave; in fact I remember razor burn. Even the gels they make I have not cared for. This one I have been using for a couple of weeks now and the results have been far different. It gives off a thick white foam with aloe and lanolin and it feels good, smells good and gives an excellent glide as the razor goes over the various areas of your face. It was priced well at the local Stop & Shop and I really did not want to buy any of the other more expensive premium brands so I chose this one as I liked the write up on the can and thought it had a chance of being decent. This is a new product and they claim it is extra moist which i think i agree with and I really like this one. It comes in an 11 ounce can with what they claim is a rust resistant bottom and I like that idea as past shaving cream in cans would always rust and it would drive me crazy. Just something about that I did not like. Barbasol did very well with this product and I hope more folks will give it a try as I like it quite a bit. Good product for a reasonable price.