I love Virgin Mobile! I love that is pay as you go, you are not locked into a service contract. Granted, you need to be sure to have put $20 on your phone every 3 months, but that is pretty cheap still compared to most monthly contracts. The ease of becoming a Virgin Mobile customer was what I liked. Their phones can be found just about anywhere, Target, Walmart, on the Virgin Mobile website. They are easy to activate, either online or by phone and they all come with at least a few minutes on them already. It is easy to 'Top Up' which is Virgin speak for adding more money and if you top up with a registered payment option you get a $5 airtime bomus the first time. Virgin Mobile is full of little bonuses! They have a featured called Sugar Mama that you can watch ads and give your opinions to earm more air time - a minute of your time for a minute of airtime, they will give you up to 75 free minutes a month! It is also so easy to top up, you can use a top up card purchaed at any store, a credit card, or even paypal! There are a variety of plans you can choose or simply pay per minute. They also have a large selection of text plans. There really is something for everyone and you can change at any time, no phone call or cancellation fee. Just go online and choose your options. You really couldn't ask for a better cell phone service!