Years ago as I sat through fifth grade history, I pondered the "what's the big deal" question students tend to have. I found the 18th and 19th century revolutions boring. But I was wrong. All they needed was a soundtrack.
To me "Viva la Vida" (or "Death and All His Friends") brings out the thrill of epic revolutions, as represented in the CD's cover art (the famous romantic painting by Eugene Delacroix, "Liberty Leading the People"). Still, this CD is even more compared to Coldplay's previous albums. As lead singer Chris Martin said, "We're still obsessed with making songs that can be sung to the rafters, we just wanted to present them differently."
The originality of this album is really what excited me. Years ago I was also bored with Coldplay's sound, but now I see them differently. If you're looking for experimenting artists with powerful riffs and honest lyrics, then go pick this up; I got a great price at Target, considering it's a new release.