Target has recently changed its store brand name to Up & Up. We shop at Target several times a week, and we use the Target brand all the time. Their baby wipes are cheaper than brand name wipes, but they are exactly the same thing. They also come in sensitive varieties as well as in a couple of different scents. I don't know why anyone would buy expensive baby wipes. I've never had a problem at all with these wipes, and my daughter certainly doesn't know the difference! I like to buy a large packet of the "refills" (I don't refill anything. I just use them right from the packet. If the sticky closure gets messy, I put it in a plastic baggie). I put a couple in the living room, a couple in my daughter's room and a couple in our room. That way I'm never scrambling around looking for the wipes when it's time to change a yucky diaper.
Yes, your baby's tushy is worth the world, but a wipe is a wipe. Get Up & Up brand. You won't be sorry.