Here in the Philippines, when you talk about Bench, the first thing that comes into mind is the Bench clothing brand. Bench does not only sell clothes, in fact they are more popular with their intimates and colognes as well as their models.
They branched out with selling baby stuff, not those baby needs like diapers and such, I am talking about clothes and colognes here. Baby Bench sells from kids shirts and shorts to baby colognes. One of the more popular product they sell is Baby Bench cologne and in particular is Colonia.
Colonia actually has different scents to offer and I like the Bubble Gum spritz the most. It is mild and non-irritating, good for active toddlers. When I was in highschool and college, I cannot afford to buy those signature perfumes so I settled with these colognes, in fact though when your cassmates know that you are using bench colognes, your popularity level increases. There is just too much hype with Bench during my teens years, I guess up to now Bench is still regarded as a great brand for teenagers. This is just something that has never change through the years. Bench marketing strategy is something you can idolized, they contracted popular celebrities to model their products whose lifestyle teens can actually relate.